Does anyone really get these ads, and is it really Morgan Freeman talking or an impressionist? I just don't get the whole idea of it all with the More Than Freeman ending?

I think it's an impressionist. What is it you don't get about the advert? I think it's quite a clever one.

What is the point of it, though? Strikes me as though somebody thought "hang on, Morgan Freeman sounds like More Than Freeman" and based an ad around it with no other meaning other than the name similarity. I usually "get" adverts, but to me there is no point to this one. It is hardly Compare The Meerkat is it!?

I think that is just it. It's a play on words as simple as that, and to help with the message they have really pushed the boat out and made it sound like Mr Freeman himself.

They couldn't compete with the bleeding meercats, and at least it's less annoying than the Go Compare Man.