confirmation of TV games up to end November
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http://www.timesonline.co.uk/tol/sport/football/article2045485.ece
SKY SPORTS AND SETANTA SPORTS step up the battle for viewers for their live Barclays Premier League matches today by announcing their selection of fixtures. Sky, which has lost its monopoly of live rights for the first time since the league’s formation in 1992 after European Commission intervention, will broadcast 92 games, two thirds of the 138 that will be shown live, with Setanta screening the remaining 46.
While the minimum payment to receive Sky Sports is £34 per month, which comes as part of a variety of packages, including nonsports, Setanta Sports’ channels will be available for £9.99 per month. Last season, the 50 nonSky live games were broadcast on PremPlus, a pay-per-view channel that charged £50 for the season, about half the amount Setanta subscribers will be paying for their 46 fixtures, although they will also receive Scottish and European football — and other sports — for their money.
The first televised match in either the Premier League or Football League will be Roy Keane’s top-flight debut as a manager when his Sunderland team face Tottenham Hotspur at the Stadium of Light on Saturday, August 11, at 12.45pm on Sky Sports. The former Manchester United player inspired the rise of his side from bottom to top of the Coca-Cola Championship last season and Sunderland will be shown live seven times in the first 14 rounds of matches to the end of November, the fifth-highest number among Premier League clubs. In contrast, the other promoted sides, Birmingham City and Derby County, will be televised live on three occasions.
Manchester United and Liverpool will be screened nine times each in the first batch of live matches — the most — with Liverpool’s match away to Aston Villa at tea-time on the opening Saturday constituting Setanta’s first foray into English league football. Villa will appear live eight times by the end of November, more than Chelsea and Arsenal (six and five respectively). Wigan Athletic are the only team with just two live appearances, although all clubs must be shown at least five times.
Sky will show all four meetings between last season’s top four teams before the end of November, while Setanta has acquired live rights to FA Cup matches jointly with ITV from the 2008-09 season. “We’re expecting to have a considerable impact,” Trevor East, its director of sport, said. “Only a year ago, hardly anybody had heard of Setanta in England.”
Sky will show four games more than last season. “This new deal means we can provide a better balance of coverage of all 20 clubs,” Vic Wakeling, Sky Sports’ managing director, said.